Product, Marketing & Sales Projects
If there is one group that interfaces with every department in the organization ... it is product management.
Much of their time is spent aligning external and internal stakeholders to product strategy.
The challenge is building strong stakeholder relationships and securing valued, yet often politically charged, insights without the stakeholder taking over project decision making.
Marketing teams need to engage stakeholders to stay close to the market, competitors, and customers as well as ensure alignment with sales.
The product-marketing-sales relationship is an important focus area for deeper, more meaningful stakeholder engagement with huge wins for everyone involved.
Product, Marketing & Sales Projects
where meaningful stakeholder engagement boosts project success
-
Competitive assessments, product awareness marketing
-
Channel and vendor management, market win/loss reviews,
-
New product development, trade show & conference projects
-
Responding to RFPs, developing proposals,
-
Achieving sales targets & identifying roadblocks
-
Sales plans for selling new products, sales campaigns
-
Supply chain projects, customer support initiatives, product requirements
Breaking down silos and managing toxic dysfunction is the not-so-fun part of product marketing.
Product, Marketing & Sales Example ...
Project Launch Insights
Sales & Marketing Stakeholders
A medical technology company was launching an important new product in North America. They had several competitors and had to be prepared to quickly adjust pricing and support options.
In the past they had relied on focus groups to collect these insights but the feedback was slow and expensive to collect.
